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Communication Design 2019

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PROJECT B

Mikayla Plaw (Photo Credit – NZ Herald)

This is Mikayla, she is a hard working 29 year old General Manager of Organisational Sustainability at a Waikato business. She has a strong passion for sustainable living and looking after our environment. She has not only made it her mission to make her workplace more sustainable and environmentally conscious but to bring some of these changes into her personal life and hopes to inspire others to do the same. She is a firm believer that there are small changes in which everyone can make to ensure our world is safe and sustainable for lifetimes to come. She goes out of her way to reuse things that may end up in waste, supports products that are eco-friendly and even grows her own produce.


Publication Idea

My idea is to educate others on the importance of our supporting a healthy environment & living sustainability through the story of an individual going above and beyond to protect and sustain our world. I will be focusing on the idea that it only takes small changes from a large collective to make a huge positive impact on our environment.


Research & Ideas

Publication Moodboard

My ideas consist of making use of natural colours, primarily greens and browns, as they relate and have a calm and relaxing effect. I also aim to incorporate as much natural or recyclable material as I can to resonate with my theme. I want to make use of the laser cutter in some way for my publication front cover. I intend to take a minimalist approach for my layout with effective use of white space and bold lettering for emphasis, I believe this style will represent Mikayla’s character well. I want to experiment with using the sewing machine to create my publication binding.


Interview Questions –

Above are questions I set out to ask Mikayla, with a focus on her participation in personal sustainability. During the interviewing process I found Mikayla to be very confident, making the conversation flow rather than it being straight questions and answers. Though this was more time consuming I found it to be very effective to gather interesting information about her life and things that may not have arisen from the questions I had set out.


Layout Concepts

4 x 8 Grid
6 x 6 Grid
4 x 4 Grid

These are some possible draft layouts I created and plan to experiment with while designing my publication.


Weekly Update: Sunday 22nd September

This week I focused on creating layouts I could use for my final publication. I also did some further research on layout concepts to get more inspiration in ways to design my publication in a more interesting way.


Laser Cut Cover Design

This is a concept design for what I plan to use the laser cut to create a stencil. I plan to use 240gsm paper so it will still be able to fold in half to do the sewn binding.


Weekly Update: Sunday 29th September

My week consisted of refining my draft layout. I also did further research on layout concepts, typography and photography ideas. Unfortunately I have still not been able to get any photos which is making it difficult to do much more with my layout with out my final images. However, I did some cover experiments and designed my final cover and have it ready to laser cut. I decided I would also like to somehow incorporate different page lengths in my final design. By the end of next week I will hopefully have all my final photographs, as well as doing an experimental cover test with the laser cut machine. I would also like to have all the editing for my photographs done and a prototype of my layout.


Photoshoot 1 –

A series of my best images from shoot 1


Photoshoot 1 – Evaluation

My first shoot with Mikayla didn’t go as well as I was hoping. A lot of my photos are quite similar and I wasn’t able to get the variety of photos I was hoping for. There are a couple of photos I would like to retake and experiment with different angles and wider shots. The weather was also very overcast and was raining on and off so made it difficult to get some shots outside which was necessary for some of my final photographs. My favourite shot I was able to capture is of Mikayla filling up her reusable water bottle at the kitchen tap. The lighting in her kitchen made it easy to get well exposed photos which was what I was initially hoping for. I plan to meet back up with Mikayla again and take some more photos to get a larger selection of images and retake the ones that I am not entirely pleased with.


Raw – Edited

I edited my photographs in Adobe Lightroom making adjustments to the contrast, highlights, shadows and clarity.


Publication Prototype 1

When trying to create my first publication prototype, I ran into some problems. I wanted to have quite a wide landscape book which I would sew bind, but unfortunately only being able to print on A3 meant I was restricted to the length I was able to have. Due to this I decided to downscale my book size. This also meant I was able change my idea to use a hard cover for my publication instead of having to fold it.


Moodboard

Updated Publication Ideas

My refined moodboard which contains layout examples with natural colour schemes, concept of fold out pages, use of incorporating infographics and single page binding.


Weekly Update: Sunday 6th October

This week I made a lot of progress. I was able to take some of my photographs at the start of the week. I then spent time sorting through photos and editing them. I also created a new moodboard with updated ideas as displayed above. I was also able to print my first prototype which was helpful to figure out what needed to be changed. This week coming I am going to focus on taking the rest of my photographs so I can finish the placement of my images in my publication. I am also going to start doing some illustrations for my final design.


Photoshoot 2

This is a display of my best images from my second photoshoot


Photoshoot 2 – Evaluation

My second photoshoot with Mikayla went much better than the first shoot. I was able to capture a range of different photographs and experimented with different angles. As well as also getting some of the shots i couldn’t get during the first shoot due to the weather.


Raw – Edited

An example of raw and edited images


Final Images

This is a series of the final images displayed in my publication. Overall I am pleased with the outcome out of my photographs. I think they work well with my theme.


Illustrations

These are some illustrations I have created in illustrator by tracing my photographs with the pen tool. This was completely experimental as I had never actually tried it before but I really liked the outcome and its simplistic appearance.


Experimental Illustrations

Here are some samples of experiments I created as infographics which did not flow well with the books theme so I am going to created new ones using a similar tracing technique as I used on my photographs.


Laser Cut Cover

My first laser cut experiment

After getting my first cover laser-cut I found that the holes were slightly too small for the needle and thread I would be binding with. I didn’t want to risk making a mess of the hole by forcing the needle through, so I decided to get the cover recut with larger binding holes. This gave me a spare front cover to experiment with coating in a gloss lacquer.


Weekly Update: Sunday 13th October

At the beginning of the week I was able to get the rest of my photographs. This made it a lot easier to rearrange my layout to suit the images I had taken. I finished sorting out and editing all my final images. I also was able to get my first prototype of my cover using the laser cut. This week I also made a start on illustrations to be used in my final publication, along with some infographic experiments which didn’t go to plan. I managed to also get my writing done for the content in my publication. In the week coming I am going to focus on getting my presentation ready, as well as finishing my final layout so it is ready to print by Friday.


Summative Presentation


Cover Experiment

Experiment with lacquer on test laser cut

This is the front cover I tested the gloss lacquer on, I really like the clean glossy finish it gave the card. I have decided I am going to do this on my final publication as well.


Infographic Illustrations

Updated infographics I designed for my final publication.


Final Layout

This is my final layout for my publication


Weekly Update: Sunday 20th October

Thankfully, this week I was able to get the last of my final images and layout complete. I finished creating my updated infographics and illustrations. I also did a test experimenting with lacquer which went well. My weekend was spent preparing for my ‘public intervention’, as well as printing my final publication.


The Binding

Single Page Binding

For the binding of my publication I used a single page binding method I found on YouTube. The binding process for my publication didn’t go as well as I was hoping, Before starting on my publication binding, I did some test binding on some scrap paper. I realised to use the hessian yarn I had brought was still too thick to thread through my new laser cut cover. I found it to be quite a difficult stitch to do as it involved keeping 6 simultaneous threads for each binding hole, which made it difficult to keep them all tight. Due to this my book is quite loosely bound, but the pages all open perfectly and I think the end result still turned out well.


Final Publication

Photographs of my final publication

These are a few photographs of my final publication. I am happy with the printing quality of my images. I think that the fold out page work well. However, if i could change it I would maybe have some sort of cut out indicating that the page opens because it is not that obvious and may be missed. I would also experiment with changing my illustrations to be less detailed in the face. Some of my illustrations make Mikayla look slightly mad which was not the case in the original photo. Overall I am pleased with the end result.


Public Intervention

This was a test print I did for my public intervention. My poster was made up of 10 A3 pages stuck together in vertical panels of a photograph I took of Mikayla with fruit in her hands. I plan to display this in the communal lunch room at Mikaylas workplace.


Public Intervention Photographs

Final poster for my public intervention

Public Intervention Timelapse


Public Intervention Evaluation

For my public intervention I set my poster up in the communal lunchroom of Mikaylas workplace. As this is somewhere these people go every work day they were quick to notice the poster, which was good as I was able to capture it getting some attention in my timelapse. Most people talked about how they liked the photo and the colour it brought to the room. It also sparked a lot of questions as to what the photo was for, which I was then able to show some people my publication and explain the purpose. I initially wanted to shoot my timelapse at a wider angle but was unable to due to others privacy while having their lunch break.


Final Rational

I have created a publication to raise awareness of the current state of our environment and the small changes that everyone in our society should make to help make the world a more sustainable place. It follows the story of an environmentalist, Mikayla Plaw and displays some of the small changes she has made in her life that she urges others to follow. In terms of the overall design of the publication I have tried to use natural and relaxing colours throughout to align with the theme. I decided to use a recycled piece of card for the front and back covers which I coated in gloss lacquer to make it stand out and have a cleaner finish. On the front cover I have used the laser cutter to create a stencil of the publication title “A Simple Change” and an illustration of a small sprout. I decided to size the book slightly smaller than A5 to resemble the size of a small journal to give it a more personal feel. However, I still wanted to be able to display my images in a powerful, prominent way. In order to accomplish this, I utilised fold out pages, so I was still able to display my full-sized images. On the cover of these fold out pages I decided to use some traced outline illustrations of the image that lies underneath to encourage the reader to see what lies underneath. I incorporated illustrations into some facts to create infographics as I find it is a more effective way to display statistical information and hopefully shock the readers into making some of the same sustainable changes in their own lives. Lastly, I decided to place some personal quotes from Mikayla herself which I found to be quite simple yet inspiring and definitely a powerful closing to the publication.



PROJECT A

Final Zine Cover


Final Photographs

This is a series of final photographs displayed in our zine.


Formative Presentation – Part A + B


My Photographs

Photographs I took around the campus

Here are a few photographs I captured around the AUT Campus.


Raw & Edited

Above shows some examples of Raw & Edited Images .


Cover Experiment

Cover Design Concept

I designed a draft cover in Adobe Indesign to potentially use for our zine.


Moodboard & Ideas

Moodboard

Above is a moodboard I created with existing layout ideas and colour schemes I have gathered to possibly experiment with in our zine.


Zine Theme

Our zine idea was to showcase the natural orientation of the South Campus and how it positively impacts the people on campus.


Group Presentation

Week 13 – Final Film & Reflection

Kitchen Creations – Final Film

Reflection

Overall I am very pleased with the final outcome of my video although there are things that I could improve on given the extra time. Some of these improvements would include changing my title sequence as I think the current one does not suit the film style as much as I would of hoped. I would of also liked to reshoot the stop motion to minimise noise and use consistent lighting. I have really enjoyed this assignment and have spent a lot of time experimenting with new techniques and trying to perfect as many shots I could with out wasting resources. My concept for this assignment was to tell a story about my kitchen in a exaggerated and dramatic manner, which I think I have accomplished, and by incorporating the establishing shots of the kitchen help to instil this narrative. I wanted the viewer to feel fully immersed with in my location but still recognise the location of a kitchen. After receiving some feedback last week after my presentation I decided to remove the experimental text I had placed in the clips with the flying food as it spoils the framing and adds no substance or value. I also decided to change the text on my title sequence as the paint brush animation did not suit my simplistic approach, instead I added a simple typewriter animation with the same typeface. Overall this assignment made me realise videography is something I am really passionate about and would love to pursue and continue to learn and improve in this field. This year partly due to Covid-19 I believe I have grown and developed new skills on how to independently do in-depth research and experimentation accordingly and believe this has benefited my learning outcome.

Week 8 : Prototyping

This weeks focus was on creating my analogue prototype based on my initial concept as well as inheriting some design designs learnt throughout my surveys and interviews. Here a list of the pages in my application I plan to create for my analogue prototyping, after this has been created I will run through the prototype with some potential users and get their initial thoughts on the design and features before moving on to create my first conceptual digital prototype in Adobe XD:

  • Splash/loading page ✓
  • Sign-in/up page ✓
  • Home feed (Menubar) ✓
  • Browse (Trick type, tutorial, professional, amateur, looking for feedback)
  • Follow feature (Allows users videos to appear top of your feed or subscribe with notifications)
  • View media page (From clicking on a video from home page or search results)
  • Start discussion (Similar to comments, toggle if its discussion contains spoilers)
  • Direct messages (Menubar)
  • Search example (Videos, tricks, events and people)
  • Notification example (Toolbar top right screen)
  • Create media page (Menubar)
  • Reveal trick feature
  • Events?
  • My profile (Toolbar top left)

My Analogue Prototype (Pencil/Paper)

Details for each screen, explain what they do and then create digital prototype

Week 12: Post Production & Presentation

Presentation

Above is my presentation for the class to briefly outline my goals, research, inspiration and the process that went into producing my first complete draft film. Please see the full presentation above.

Colour Grading

Colour grading has been a continuous process through out post production. This is a comparison between unedited and the final result. I made slight adjustments to the clips throughout the editing process as my main sequence grew. As I had initially planned through colour grading I focused on increasing vibrancy and saturation but keeping the natural hues of the scene intact. Looking through my previous progressional footage you can clearly notice a continuous change in my videos colour grading. I believe through my colour grading I was able to portray the emotions I set out to achieve.

Final Draft Video

Reflection

Above is another compilation of my edited footage so far. This week I will be focusing on minor adjustments to make in the time I have left. After getting some feedback on Monday I have decided I am going to take out the text shown in the flying food scene and also change my title sequence. I also am going to colour grade further as I still see some faults.

Week 11: Post Production

Paint Brush Tutorial

I chose to do some research into how to create a paint brush effect in After Effects so I can make my title sequence text be painted in, I chose to experiment with this style as it implies a sense of creativity as I want to portray in the kitchen.

Title Sequence

Above is the outcome of my title sequence after adding the paint brushed text effect to my already established stop motion. I do really like the effect but I’m not sure how well it flows with the rest of my film, I will wait to receive some feedback after my presentation to decide whether there are ways I can improve it to better suit my theme.

Text Experiments

After some initial feedback in class I decided I would try and experiment with some graphic text as my film could potentially benefit from some added graphics. I decided the best scenes to use for this experimentation was the flying fruit as there was quite a bit of negative space and they are simple enough that the text will not distract the viewer from any action. I had not planned for any of my shots to contain any text so I’m not sure how they would be framed. Below is the result from my initial text experimentation, I am not sure if it has much impact to the clip as it is very quick and the words don’t really add any extra value to the film, so they may just be distracting.

Audio Adjustments

During the process of collating all my footage I had been aligning the shots as best as I could to sync with the music and I was satisfied with how it was looking however I was running out of audio space at the start of my main sequence for my title sequence. As I didn’t want to shuffle my clips around to sync them back up with the music I decided I would try and extend the start of my audio by duplicating part of the repeating beat. This gave me an approximately and extra 10 seconds of extra audio at the start of my film for my title sequence. The clipping is almost seamless and would not be noticeable unless you are familiar with the song.

Week 5: Contextual Inquiry

This weeks focus was to conduct some interviews to gain a better understanding about what potential users would expect to benefit from by using my proposed application and highlight any potential downsides or concerns about accessibility and usability. Being in lockdown I found it difficult to identify users to take part in this interview so I resorted to interviewing my boyfriend, parents and some friends. I once again created my interview format in Microsoft Forms so i would have somewhere to submit my finding for each participant. I carried out the interview with my boyfriend, parents and some friends which gave me a total of 5 participants of varying age and sex.

Here is preview of the interview questions, when taking participants through the the questions I was prepared to go off script and ask follow up question to get more in-depth details.

Participant One Results (Irene Vincent/F/64)

Participant Two Results (Craig Vincent/M/60)

Participant Three Results (Katie O’Donnell/F/19)

Participant Four Results (Tony Prujean/M/24)

Participant Five Results (Nicholas Taylor/M/23)

Overall Interview Results

Week 4: Quantitative User Research

I created my survey on Microsoft Forms as it was free and allowed me create targeted questions based on the users responses. I then created a link to invite people to take part in my research, I shared this link on Instagram and directly to my friends and family.

Survey Results

Over the span of the week I was able to receive a total of 14 responses to my survey which is more than I was expecting, so I hope I am able to make some informed decisions for my mobile application based off the results.

Result Summary
Key takeaways
  • As I expected my main survey respondents were in my age bracket however I did receive some responses from brackets either side.
  • 65% of the participants had seen the move Now You See Me
  • Overall the participates who had seen the movie rated it an average score of 7.7
  • No participant in the 50-65 age range had seen the movie, Now You See Me
  • 86% of participants enjoy magic whether that be performing or watching.
  • The majority of participants have seen magic shows live aswell as recorded (DVD, TV), they majority also agreed that it was better to watch performances live however not always possible so its good to have other options.
  • Surprisingly 6 of my participants had experience with performing their own magic (Sounds like the majority were card/coin tricks) and another 4 had expressed interest in learning some form of magic. That totals to around 70% having an interest in learning/performing magic tricks that could benefit from using my proposed application.
  • One of the most interesting takeaways from these results I found was the rather split proportion of participants that like to know how a magic trick is performed. I also noticed a strong correlation between those who like/would like to learn tricks, like to know how a trick is performed. I assume the others who have no interest in performing the tricks themselves prefer that sense of wonder and amazement when something seemingly impossible happens in front of their eyes.
  • As suspected those who would be interested in learning more magic their first choice for this resource online would be Youtube as research shows Gen-Z (who are the majority of my participants) see Youtube as their preferred learning resource.
  • It was quite evident that card and disappearing tricks were the most favourable as they are the most common. It seems that users may not have known what cyber illusionism is as it is a new digital take on magic.
Design Considerations
  • Not all users want to know how a magic trick is performed, allow this to be a setting or a “tap to reveal” in the app
  • As the majority of participants agreed they preferred live shows, like one of the respondents suggested it could be beneficial to notify users of magic events around them. This could also help the performers promote their events to a more targeted audience.
  • In the some free text responses it was clear that some users had learnt through books, so including some written instructions would be a good idea too.
  • A difficult thing about learning a practical skill online is the inability to receive feedback as you go. I think it would be a good idea to incorporate the ability for learning users to respond to tutorials with their attempts to get tips and pointers from the tutor themselves on how to improve.
  • There is quite evidently preferred types of magic tricks throughout the community so having the ability to filter by these types and search will accommodate for the users interests. Having these categories could also get recognition for the lesser known approaches to magic like cyber illusionism.

Week 4: The pivot

This week after trying to conceptualise my form of transmedia for the film Inception as a game, I decided that I don’t think I will be able to design a concept that will encapsulate the complex nature of the film Inception in the time given. I tried to think of ways I could simplify the concept in my game but I felt that I would lose the main idea of the film and the layers of complexity Nolan spent almost a decade developing (Source).

Due to the reasons outlined above I decided it would be best to go with my next favourite option in the films I did my initial analysis on and explore the universe of Now You See Me. Now You See Me follows the story of a disparate group of magicians who are scouted for a secret society called “The eye”, where they are given the task of taking down some of those who have wronged society. The film explores extensive use of unexplainable tricks and illusions that have to be passed off as just simply magic while the group of magicians now coined “The Four Horsemen”, work to expose the rich and powerful exploiting society. Though the film can leave you confused and wondering “how” at times it does a good job at revealing the tricks and illusions to the viewers in a plot twisting manner. I think it is important that at least some of the tricks and illusions are explained throughout the film as it keeps the viewers engaged and some what brings the series of events closer to reality so they are no longer so “farfetched”. Below is a collation of research for my newly chosen feature film, Now You See Me.

SWOT Analysis

Exisiting Transmedia

Now You See Me: Back to Macau

A virtual reality hidden object game designed by the developers of the film, Lionsgate. The game involves a plot following the detectives tasked with catching “The Four Horsemen”, to accomplish this they need to search scenes for clues to their location or upcoming plans. Though this is a great idea for a game the decision to make it available only in VR really reduced the demographic that its available to as it requires players to have a VR headset.

Now You See Me 2 Magic Set

A magic set based on some of the tricks seen in the films, this does appear to be a beginners type set and most likely targeted towards the younger demographic 7-16 years of age. However there is not much in this magic kit that would differ from any other magic kit on the market apart from the fact that some of the tricks were shown throughout the film.

Conceptual research

What is magic?

Magic is a performing art in which audiences are entertained by tricks or illusions of seemingly impossible feats using natural means, the illusions most commonly achieved trough the use of sleight of hand, distraction or rigged props. There is a clear distinction between illusion magic and supernatural magic which involves unnatural or physically unexplainable events, the movie attempts to blur the lines between the two by not revealing how some of the tricks were accomplished, leaving them only to be explained by “magic”.

Why do people enjoy it?

From a very young age we are always fascinated by the things we can’t logically explain, it gives us a sense of wonder. Though we try to find a logical explanation for everything a lot of us seem to get a thrill when we cannot. This simple concept is what makes magic one of the oldest types of performing arts. There is also a sense of nostalgia involved with witnessing unexplainable illusions or tricks that remind us of being a young and naive kid again, some people yearn for this feeling.

Why do people spoil the illusion?

The old saying “a magician never reveals his secrets” is almost a code to follow in the magician world, the idea behind this is to persist the wonder that is instilled in viewers when they witness an unexplainable trick or illusion. You will notice the thrill and hype around the trick very quickly disappears once the trick is revealed. However there are some people who just can’t stand to accept the unexplainable as the construct of “magic”, instead they seek the answers similar to Thaddeus in the Now You See Me.

How can we engage with these different types of people?

There are a couple of different ways people enjoy magic;

  • People who enjoy creating and performing magic and amazing their audience with captivating and unexplainable tricks and illusions. They also like to share and compare their tricks with others in the profession or with the same hobbies.
  • People who enjoy the wonder of some tricks and like to accept the idea notion of simple magic, even though deep down they know it is all a trick it is the sense of not knowing and wonder that thrills them.
  • People who can’t accept that notion of “magic” even though they may be amazed with the trick they may be they are still well aware that it is just a trick and they sought an explanation, they know this ruins the illusion but they are frustrated with the idea of not knowing.

Is there a way we can bring these types of people together to share, collaborate and support one of the oldest known performing art to man kind?

How has technology affected magic?

The 21st century advances in technology have brought us social media platforms which have eased the process of sharing and collaborating from anywhere, to anywhere in the world. This has allowed professional performers as-well as novice/beginner performers to share their stories and tricks with the rest of the world easier than ever before through the use of videos on Youtube and Facebook. However this has also allows viewers to share and explain how tricks are done making it harder and harder for the performers illusions to stay alive. This is similar to the role of Thaddeus in the film, once a performer himself was never able to make it as a performer so instead made his living outing magicians and the art behind their tricks. To see this happening online you only have to look at the comments of any magic trick or illusion and one of the top comments is bound to be revealing or spoiling the “magic” for the rest of the viewers.

Among the positives impacts that technology has had on the performance of magic is the introduction of Cyber Illusionists who use the power of Virtual Reality, Machine Learning or even Robots to help perform their tricks and stun their audiences. See Marco Tempest or Konstantin and Yuri as some example Cyber Illusionists.

My pitch

What

I would like to create a magic social media app, that allows all types of audiences with an interest in magic to watch, share and discuss/reveal magic tricks and illusions. The idea will be to bring like minded people together who have a shared interest in the performing art of magic whether that be learning to perform themselves, inventing new tricks, watching magic tricks or even analysing/explaining magic tricks. The app will be named “The Horsemen” inspired by the group in the film, there will also be a exclusive member only aspect called “The eye” where serious magicians can apply to join with an audition tape and share their tricks and illusions with other trusted talented magicians.

Why

As mentioned earlier Youtube, Facebook and other social. media platforms don’t cater to all types of appreciating viewers. When watching magic tricks you don’t always want someone to spoil the trick for you in the comments, or you are someone who likes to discuss how the magic trick is pulled off. This platform will cater for both types of audiences by categorising their content in the app, bring like minded people together to discuss or even collaborate. The same can be done for content creators (magicians) they will be able to easily find like minded magicians with similar tricks and learn from each other.

Where

This online platform will be available anywhere in the world through the use of mobile app, the idea of having this content readily available in a mobile app allows users the freedom to access whenever and wherever they like. It also allows them the opportunity to create content when possibly offline to upload later, similar to how TikTok or Instagram handle content creation.

How

The application will be available for free through Apple App Store and the Google Play Store for anyone to download.

Any one can make an account on the platform though it is not required in order to view the content. However if the viewer would like to create content, interact with content such as like, comment or discuss an account will be required.

“The Eye” will be an exclusive section of the app that only members will be able to access. In order to join “The Eye” prospects must submit an audition clip that will be judge by the founding members. Though this will be advertised as an exclusive group there is no strict criteria for acceptance in the group and is aimed to be very inclusive, its purpose is to differentiate those who take their content creation seriously.

Who

The target for this application is essentially anyone with an interest in magic, this could range from a casual interest in watching magic tricks to someone who makes a professional career out of magic. These people could have interests in watching magic, performing magic or even discussing how magic tricks are pulled off.

Investigation of Audience

Personas

Ben Wrightson


Age: 10
Location: Alberta, Canada
Education: Crescent Heights High School
Occupation: NA
Family: Lives with his parents and two younger sisters

Goals/Interests

  • Reading
  • Computer games
  • To make a career out of magic


Frustrations

  • Trying find good magic tutorials to learn
  • Only has his family to practice with who are sick of watching

Alex Dyer







Demographics
Age: 29
Location: Las Vegas, USA
Education: UFRGS
Occupation: Magician/Illusionist
Family: Engaged and lives with fiancé, all family lives in home country of Brazil

Goals/Interests

  • Inspiring others to get involved with the art of magic
  • Travelling and exploring the world


Frustrations

  • Pressure to leave his home country to get recognition in this field
  • Audience ruining or revealing his tricks to others

James Willoughby





Demographics
Age: 32
Location: Washington D.C, USA
Education: University of St. Louis
Occupation: Microbiologist
Family: Single, born and raised in Washington D.C with large family

Goals/Interests

  • Get an award for microbiology research
  • Triathlons


Frustrations

  • Not knowing something or how something is done
  • People on social media that think they know everything

Sara Ellwood




Demographics
Age: 27
Location: Perth, WA
Education: University of Western Australia
Occupation: Student/Orchestra Flutist
Family: Only child lives with boyfriend and parent lives in the same city

Goals/Interests

  • Join the Australian Chamber Orchestra
  • Interest in all aspects of performing arts


Frustrations

  • People who analyse performances instead of appreciating them.

SURVEYS

Survey here

Week 10: Filming & Post Production

Handheld Filming Research

As I had no prior experience in to handheld filming I decided to do research in to techniques and tips to improve stability and create smooth unique shots to further enhance my film. The three key points I took out of this video is to extend the camera out from your body, move with your body not your arms and to move with speed. These are all techniques to improve camera stability and improve the quality of the final shot.

Handheld Experiments

I wanted to experiment with following the movement of the action seen in these clips. I think by doing this it creates a more dramatic effect and more captivating for the viewer as it reinforces my goal of immersion. The second shot seen above is one of my favourite experiments as I believe its well timed and the thump on the bench top exaggerates the action in the shot.

Transition Experiments

Here are some transition experiments I made using techniques learnt from one of Daniel Schiffers tutorials where he explained to use camera movement at the end of your shots to seamless transition to another clip. I wish I had stumbled across this tutorial earlier into my filming process as I found it difficult to incorporate these transitions to. existing clips. however in the end I think they turned out quite well. I decided not to use too many of these kinds of transition as I believe the hard cuts suited the fast paced action and style of the clip however these transitions helped break the pattern of repeated hard cuts and keeps the viewer interested.

Flying Food Research

After seeing a consistent pattern in my research into food reels I really wanted to capture food flying in my video and thought it would make an exciting climax for my film. In this video Daniel demonstrates an effective way to get the desired result I was looking for in his own home using minimal equipment. I am going to follow this process when experimenting with this effect.

Flying Food Experiments

Above are a few of the outcomes for my flying food experiments, which I thought were really cool and I decided to capture more of them including a collection of ingredients used through out the film. I then hope to sync these up to a certain part of the audio which I think will be fitting to the climax of my film. This was some of the most time consuming clips to shoot as it was difficult to get the perfect shot with the ingredients filling the frame and not accidentally getting the food tray in the frame, not to mention it also created a lot of mess in the process.

Speed Ramping Research

Example of speed ramp graphs in my film.

Above is a tutorial I found by Peter McKinnon which covers the process of speed ramping which is very important for my film when using slo motion footage to create dramatic effects for action within the clips. I was very surprised with how simple this process was and I made use of both hard cut speed changes and smooth speed ramps throughout my film as can be seen in the screenshot above.

#4 Progressive Footage

Reflection

Overall I found this to be a very productive week and my film is really starting to take shape as I started adding the finer details like speed ramping and rearranging the sequence to improve the flow of my film and to better represent my location.

Week 9: Experimentation & Filming

Transitions Research –

This week I did some further research into smooth transitions and learning how to make effective use of continuing camera movements to alleviate harsh cuts between related clips. This video covers some techniques I would like to experiment with when producing my film including zooming transition, panning transitions and using motion blur to create a more seamless and smooth transition. Looking at my compiled footage so far I think the upbeat and fast paced style of my film suits the use of hard cuts for the majority of my transitions, however there are some I think could require some more emphasis and motion.

Artist Model – Peter McKinnon

Peter McKinnon is an award winning photographer and videographer that accompanied Daniel Schiffer is his video above for transition techniques. He has some amazing and inspiring footage across his social medias, though he does not have much of a focus on food photography his techniques can be translated to shooting almost anything.

#3 Progress Footage

Reflection

This video displays more of the footage I captured this week. I wasn’t able to get as much of my footage done this week as I had planned but instead I did further research into artist models and searched for inspiration as I am worried my video is going to plateau and I am not going to achieve the result I am hoping for so I decided to look for other ways to keep the viewers engaged.

Week 8: Experimentation & Filming

#2 Underwater filming – Reshoot

Raw Footage

This shows some of the footage I captured for my reshoot for the underwater footage I would like to have in my film. This time after doing further research into underwater product filming. I was able to capture much clearer results and eliminated as much of the reflection as I could. I did this by lowering my ISO to minimise noise, increasing my aperture and using an ND filter. I also decided to not use a white backdrop and instead used a white wall as the backdrop which I think worked out much better. After doing more research and experimentation, I learnt that by leaving the surface of the water in the frame it creates an interesting effect as we get to see the object break the surface and are able to see more air bubbles as it submerges. Overall I am pleased with the outcome of my second experimental shoot.

Stop Motion Experiments

Here are some of the outcomes for my first stop motion experiments, I think they turned out well. I do wish I had some rigged lighting as the natural light was constantly changing creating inconsistencies in brightness of the images. I did my best to mitigate this in post-production by color grading each image separately.

Artist Model – Daniel Schiffer

Daniel Schiffer is a well known Filmmaker & YouTuber with an extensive social media following. Specialising in Commercial and Product B Rolls, Daniel is known for producing seamless sequences that never fail to captivate his audience. His unique way to transitioning shots is something I aspire to learn as to me they are what keeps to audience interested. Daniel offers behind the scenes tutorials on YouTube which I found very helpful to watch and examine his process and techniques to inspire my own work. After watching some of his videos and seeing his process of shooting and the transitions he adds to the end of his shots to make them all flow, left me wishing I had experimented with this earlier on in my filming because I think this would have elevated the quality of my final footage and helped the overall flow of my film. However in Daniels video about post production he mentions being able to do some transitions in post production using effects which I will experiment with at a later date. With any shots I identify that need to be reshot and the footage I have left to shoot, I am going to keep in mind the transitioning aspect because I think this is a vital part in keeping it captivating for the viewer.

Photoshop – Title Sequence

Here is a sequence of images I took for a stop motion as part of my title sequence, I took these photos in some direct natural lighting by a window and used some white paper and the background. The white paper did not turn out as white as I hoped so I decided to photoshop those areas out and create a pure white background to increase the contrast with my title. I made use of the magic selection tool and some feathering to get the desired effect.

Macro Fruit Photographs

#2 Progress Footage

Here is a compilation of my footage so far, I am very pleased with how it is progressing. Unfortunately I did not anticipate how time consuming it is to capture these shots would be, as shooting in slo-motion allows viewers to see small movements or details they may not usually see at normal speed, this means it can take many attempts to perfect the shots. I initially thought that the extreme fruit close ups could make an interesting photo montage however I will need to take more examples and see how they work together next week.

Week 6: Research & Filming

Stop Motion – Title Sequence Idea

(Photo Credit: Google Images)

I came across this photo on Google Images that gave me inspiration to somehow incorporate a similar result using stop motion for my title sequence. I think this could be an effective way to introduce my film as the title sequence plays a vital part in immediately captivating the audience. Like the picture seen above, my idea is to frame the shot with fruit and vegetables to instantly give the viewer the sense of ‘fresh & healthy’ produce. Using stop motion I will then take take away some of the items until transitioning to my film. I think this will work well with being accompanied with text to further enhance my title sequence.

(Screenshot taken from the video above)

https://www.youtube.com/watch?v=SYP6n1eguIY

Above is a screenshot of stop motion seen in the video referenced. I think making text out of vegetables was an effective way to incorporate text in their film. I definitely think it will be worth experimenting with when it comes to my title sequence or to break up my footage.

Stop Motion Research

This week I took the time to do research on creating stop motion sequences. These tutorials taught me the relationship between movement and frames and the effect they have on each other when creating stop motion videos. If you are making very fine movements between photos you are going to have a much smoother effect (closer to resembling a video), however the move drastic the movement the more stuttered and choppy the film can look which can be a very effective visual technique especially for quickly showing process or transformation of objects.

Artist Model – Olena Balatska

Olena demonstrates some very simple yet effective use of stop motion the first consisting of different products all placed in the same position and swapping out frame by frame. The second clip is a rather subtle approach to stop motion with only a couple of pictures played in sequence with an ever so slight panning movement, this gives the shot a bit more energy and fast pace compared to a video of the same shot.
https://www.behance.net/olena_balatska

Artist Model – Les Garçons

These are some cool examples that inspired of stop motion I found whilst doing research. I think recreating a similar scene and mixing it in with my video footage would make for an interesting effect and help break up some of my footage and keep the viewer entertained.

Underwater Filming/ Photography

During my research on food reels, I found that underwater footage is featured in almost every video I watched. Although I don’t have nearly as much equipment as seen in this video, I still want to give it a go and see what I can produce with the equipment I have. I borrowed an old fish tank from my parents that was no longer being used so I hope I will be able to get some usable footage, though I am worried lighting may be an issue as I don’t have any artificial lighting so I will have to make use of some natural light by setting up my shoot by a window as recommended in the tutorial.

Draft Music Selection

As Daniel Schiffer suggested in his tutorial on how to plan/storyboard for his B-roll sequences he mentioned it is best to select your music first and then revolve you scenes around it so that the music can compliment your footage as much as possible. I want to use something that was rather upbeat as I planned to include a lot of chaotic food movement and quick cuts between sequences also something that has a rapid or repeating beat that would sync well with some stop motion clips. I had trouble finding a suitable song on Youtube Audio Library, however my boyfriend suggested me a couple of songs he knew and I thought one of them suited quite well, so I searched for an instrumental version as the lyrics were distracting. I had then decided that Pity Party – Melanie Martinez (Instrumental) would most likely be the soundtrack to my short film.

Shot List –

Above is a detailed shot list containing the camera shots, camera angles, camera movement, camera equipment & background/props. I started by writing down 5 different recipes I would like to revolve my film around. I then wrote down all the possible shots I could capture with each ingredient in each recipe. After I had a rough list of shots I ordered them in the way that I visualised would work well in a sequence.

Storyboard

Above this a very rough story board I have created outlining the shots I am planning to capture but not limiting to. I have roughly drawn some of the shots seen in my shot list.

170Fps > 120Fps

After doing some experiments I have decided I am going to be mainly shooting in 120fps instead of 170fps, which will allow me to slow down my footage 5 times normal speed rather than 7 times that 170fps would give me. The main reason I have made this decision is that shooting at 170fps requires a rather fast shutter speed and only using natural light indoors this meant I had to increase my ISO which resulted in a slightly grainy/noisy image. although I still want to experiment with using both FPS rates, I will need to make sure I have sufficient lighting when shooting at the increased frame rate. Below is a comparison.

200FPS

120FPS

#1 Underwater Experiment

Above is a clip from my first experiment with shooting underwater, unfortunately I wasn’t very pleased with the overall result as there is a prominent reflection in the glass which is very distracting and the image is very grainy. It also seems the white paper I was using for a background absorbs a lot of the light leaving the background rather dull which meant I had to have quite a high ISO causing the noisy image quality. However I am determined to get these right and will try again after I do some further research to find what went wrong and how to improve my results.

#1 Stop Motion Experiment

This was my first experiment with stop motion. Overall I am happy with the final result, although my camera battery died through out the process of taking these photographs so by the time it had charged the lighting had slightly changed and so did the camera position but after joining them together in a sequence and colour correcting them, I think it still works out well.

#2 Stop Motion Experiment

In the stop motion above I had issues with keeping the framing consistent due to using a horizontal arm which wasn’t very stable with the weight of my camera extended at full length. This meant it kept moving slightly between shots resulting in a slightly jittery animation, which is especially noticeable when focusing on the plate. At this stage I am unsure if I will use this clip because I have another shot in mind that may be better fit.

Contact Sheet – Title Sequence (Stop Motion)

Above is a collection of photos taken I am going to use to experiment with creating a stop motion for my title sequence. My process of taking these photographs was to position the fruit in frame how I wanted my end result to look like and progressively remove the fruit and take a shot. The reason I did it this way was to reduce the risk of the movement on the other objects in the frame that would occur when adding new fruit to the frame. I set up my camera in a birds eye position using a tripod and a horizontal arm. After watching a YouTube video referenced below I decided to use a white roll of paper to cover a table, similar to what they recommended. I think this worked well to add contrast and will make it easier to manipulated in post-production.

https://www.youtube.com/watch?v=eVefmzZnehU

#1 Progress Footage

Reflection

The footage I was able to capture this week took a lot more time than I had anticipated. Although I did have a shot list of all the potential shots I could capture which I think was very helpful, I underestimated how many attempts it would take to get a shot I was happy with. I think preparing a shot list really helped with the process as it formed a foundation for the shots I wanted to capture and I could then form my experiments along the way to get my desired outcome. The first two shots seen in this video were done by setting up my tripod and attaching the chopping board and the spoon on to a box, I then dropped the fruit and drizzled maple syrup. I also experimented with a tabletop skater dolly which allowed me to get smooth dolly shots from a variety of different angles. I think this worked well to incorporate camera movement with the action in my shots. The last two shots seen in this video were taken with a macro lens, I wanted to experiment with getting extreme close ups of the fruit to capture their detailed textures, although I don’t think I was able to do the fruits justice, I still think by retaking these shots and creating a photo montage of extreme closes ups of fruit could work well with my theme. The biggest challenge I faced this week was the shot of throwing the bread up and the bread loaf coming back down after many attempts I was still unable to achieve a seamless transition but I think it still worked out okay.

Week 3: Preliminary investigation of audience

This weeks focus was all about doing some initial research on our potential target audience. To kick this off I filled in the audience analysis sheet given to us in class, as can be seen below.

I then also began to do some of my own research into popular techniques to identify and get to know your target audience. I found a great article that contained 7 ways to get to know your audience better. The techniques I will be exploring further throughout this process are; looking at competitors, creating customer personas (will be expanding on my basic personas created above) and conducting surveys. I carrying out these further research techniques will help me better understand my target audience and allow me to design a gaming experience that will attempt to cater to their needs and give the game as much potential success as the original movie.

Customer Personas

Tony Marsh

Tony Marsh is a 26 year old male from Gold Coast, Australia. Tony works as a I.T Consultant for an Australia Power Company. Tony lives alone and spends his free time in the local gym or playing video games at home. Tony is a big fan of Role Playing Game and is always on the look out for new and upcoming games to play on his Playstation. He loves the immersive feel of role playing games, he is able to experience adventurous lives that wouldn’t be possible in real life.

Katie O’Myer

Competitor Research

When looking at potential competitors in this market I decided to do research into the Sci-Fi genre of video games and filter these down by the more intellectually complex and problem solving type games that I believe would have a similar audience to the potential Inception video game. Here is what I found when looking for the top SciFi video games;

No Man’s Sky – IGN Score : 7.8

This game is an exploration based survival game which takes place across an infinity number of galaxies. There is no real aim to the game it can be played until you feel satisfied that you have explored enough of the universe and have gained the skills to obtain materials, fight/train unknown creatures and fix/upgrade your aircraft. Though this falls in the scene SciFi genre we will be focused in I think my game would be more target towards the problems solving and completing the mission much like the plot of the movie.

Destiny 2 – IGN Score : 8.5

This game is a multiplayer first person shooter, though it focuses on the first person shooter aspect it is still a mission based story it may just lack the mystery and problem solving aspect that I would expect to be in the Inception video game. Though I believe the target audience would cross over between the two.

Mass Effect 2 – IGN Score 9.6

An old game from 2012 but has managed to set the standard for high quality action role playing games for years. This appears to be focused mainly on action and shooting aspects when I vision Inception to revolve around a strong action packed compelling story line.

Portal 2 – IGN Score 9.5

This game looks to be the most similar to the type of game play I would like to achieve. There are different levels just like in the movie Inception which correspond to how many dreams deep they are. On every level there is a new problem to solve, the solution is not always obvious and can require deep thinking and possibility to be solved multiple ways. As this game is now quite old I don’t consider it to be of much competition in the current market but more of inspiration and something to learn and compare my concept to.

Surveying

I decided I will create a survey using a survey tool called ‘Survey Monkey‘ and distribute a link for it via a variety of social media platforms including Facebook, Reddit and Instagram. I hope this will give me a ranged demographic of responses and I will help me better understand my target audience. I will allow for a week until I collate my results so it hopefully gives time to get at least 20 responses.

Week 2: Chosen feature film analysis

Below is SWOT analysis containing further research into the potential of expanding the transmedia universe of the multi award winning film I have chosen, “Inception” by Christopher Nolan.

My research found very little expansion into new medias using the concept of Christopher Nolans masterpiece Inception. After the films great blockbuster success there were rumours of a concept video game being developed for the story of Inception but it seems this never made it to production. Nolan has also always hinted at a sequel in the work as he left the ending of Inception very open to interpretation, the rumoured release date for this sequel is set to be in 2021. I think many have shied away from the idea of trying to expand on this film as it is far from a simple concept and many may believe it will be hard to successfully portray Nolans masterpiece which took over a decade of planning and research into a different form of media. However I believe Nolan himself has identified the opportunity for expanding to a video game as he addressed this at a press conference in 2010;

“One thing we are looking at doing is developing a video game based on the world of the film, which has all kinds of ideas that you can’t fit into a feature film. Its something we’ve been talking about and are looking at doing long term, in a couple of years.

https://www.engadget.com/2010-09-22-inception-game-considered-by-Nolan.html

Week 7 : Final AUT Promo Video

Below is my final promotional video for AUT South Campus, overall I am happy with the outcome considering we had limited filming time due to the Covid-19 lockdown situation. I think given more time to film my final outcome would have been a lot different as due to the limited footage, I just had to work with what was available to me. I’m also disappointed we were unable to continue in a group due to the lockdown making it too difficult to collaborate effectively. If I was given more time there are a couple of things I would improve on this video, they include;

  • Re-shooting some of the footage and experimenting with more movement shots.
  • I would seek some advice on the alignment of my panning shot by the stairs. I found the shot to still look slightly misaligned even when aligned with the horizon. I believe because of the angle it was shot on it just always appears slightly misaligned to me.
  • I would have like to keep all the footage of the same quality as some of the clips I used weren’t full HD.

Week 1 : Feature film analysis

This week we were tasked to identify a feature film that would make an ideal candidate for expansion through the use of transmedia, whether that be through the medium of a game, book, comic, magazine or even an infographic.

My chosen feature films to analyse:

  • Slumdog Millionaire
  • Forrest Gump
  • Avatar
  • Joker
  • Inception
  • Toy Story
  • Monsters Inc
  • Finding Nemo
  • Now You See Me

Slumdog Millionaire (2008)

StrengthsWeaknesses
– Won 8 Oscars
– Another 147 various award won
– Well known
– Difficult to expand to another medium
– Lost its relevance/Missed opportunity
– Long film I would need to re-watch to analyse
– Limited demographic as a drama/romance film
– Contains sensitive content
– Controversy around child actors being under paid

Forrest Gump (1994)

StrengthsWeaknesses
– Timeless classic
– Very well known
– In IMDB’s top movies list so there is a
very large audience
– Won 6 oscars and 44 other various awards
– Becoming less well known with the younger generation (Declining audience)
– In IMDB’s top movies list so there is a
very large audience
– Based on a novel so some transmedia options have been explored

Avatar (2009)

StrengthsWeaknesses
– Won 3 Oscars and 86 other various awards
– Broke the record for highest grossing box-office
film of all time in 2009.
– Categorised as one of the most popular genres.
– Large demographic as is suitable and enjoyed by all ages
– Has already been explored in trans-media in the form of books, video games, action figures and even postage stamps.

Joker (2019)

StrengthsWeaknesses
– Won 2 Oscars and 97 various other awards.
– Superhero/villains historically make great candidates for trans-media options including games, toys and comics
– Quite a dark and serious theme throughout
– Is considered to already be a piece of trans-media as this film is part of the Batman universe.

Inception (2010)

StrengthsWeaknesses
– Won 4 oscars and 144 various other awards
– Though it has been discussed, trans-media options have not yet been created
– Very unique/different storyline, so could bring something new to other medias.
– The ending of the film is very ambiguous leaving possibilities for a sequel and/or spin offs. Many possibilties.
– Fading popularity
– Known for its confusing/mystery, might not appeal to the younger audience
– Movie is quite long so would take time to re-watch and analyse.

Now You See Me (2013)

StrengthsWeaknesses
– Won a Saturn award for best Thriller and nominated for 2 more awards
– Rated 7.3 on IMDB
– A sequel has been made in 2016 keeping it relevant to the younger generation
– Potential in transmedia options have already been recognised as VR mobile game was proposed for sequel release but fell through for unknown reasons. Leaves opportunity in the market
– The idea of magic is intriguing to a large demographic
– A lot of the movie is very far fetched but the concept is cool.
– Some of the tricks or illusions in the film are impossible to explain so they are just accepted to be magic which can frustrate viewers.
– May have passed its time

Toy Story (1995)

StrengthsWeaknesses
– Nominated for 3 Oscars
– Won 47 other film awards
– First computer animated movie ever made.
– There is a theory that all Pixar films are apart of the same universe meaning there is possibility for crossovers between films and characters.
– Very clever and witty not only aimed at younger audiences.
– Already has a very strong franchise of trans-media
material including books, action figures, games and not to mention the 3 sequels.

Monsters Inc (2001)

StrengthsWeaknesses
– Won an Oscar (Best Music) and 14 other awards
– There is a whole universe of crazy characters
– Possible story lines are limitless. Monsters getting stuck in the human world?
– Well known animation
– Some strong trans-media material has already been established including video games, books, toys, a prequel and even live stage shows.
– Smaller demographic as it is an old kids movie, may not be as appealing to todays younger generation.
– It’s time may have passed.

Finding Nemo (2003)

StrengthsWeaknesses
– Won an Oscar and 48 other awards.
– Recent sequel ‘Finding Dory’ has restored relevance in the original film.
– Very clever and witty not only aimed at younger audiences.
– Already a sequel has been made
– There is a lot of merchandise for Finding Nemo.
– A video game for the film was released in the same year.

Conclusion

Due to its overwhelming success and lack of exploration in trans-media, I have decided I will explore expanding the universe of Inception. A world where technology has been created by the military to allow people to immerse themselves into the subconscious of a subjects mind. Allowing them to obtain secrets or even plant thoughts into the subjects mind. Though this film may be getting quite dated I feel people will always remember and be fond of it due to the confusing and twisting storyline that leaves the audience wondering. I have not yet concluded what media type I will be exploring further but I think the concept of the film opens up a lot of opportunities that were unfortunately left undeveloped.

Week 6 : Post Production

This week with my full sequence of clips formed I started to add some post production effects. I first focused on lining my sequences up with the music to make smooth transition with the notes in the song. Prior to my scheduled one on one review with David; I then started to experiment with adding graphical overlays in the form of text to some of my clips, these text elements contained facts about AUT’s educational achievements. I used a Google Chrome add on (WhatFont) to identify the font used on the AUT website, I wanted all the text to follow AUTs style of branding. I then followed a tutorial which showed me how to make smooth text motion animations by adjusting the animation curve and using directional blurs, see the tutorial below.

I chose to only add a few of these elements to then gain feedback from David to then decide if I should continue with them. Below is the draft video I showed to David during our review session.

Draft Promo Video #2

Feedback

David was able to identify a couple of issues in my video that I did not notice until closer inspection. The main one was some overall jitteriness which was caused by my sequences not all having the same settings, predominantly the frame rate which caused a drastic reduction in quality when viewed in full resolution. I fixed this by going through all my sequences and ensuring they were all using identical settings and I also made sure these same settings were used during my export process. There was also some small errors with my text animations having extra key frames causing them to move irregularly, I fixed this by removing those extra keyframes I must have added by accident. David also pointed out during this review that one of my panning shots was also misaligned so I did my best to remedy this by aligning the shot with the horizon.

Flare Overlay

I wanted to make use of some lighting overlays to add an extra dimension to some of the shots in my video. The drone shot I used at the start of my video originally had a faint light source in the corner which I lost when I decided to crop the original footage. I decided to try add this back in using an overlay, to give the impression that the sun is beaming through the clouds over the campus and in turn giving the clip a more warm and welcoming feeling. I the tutorial below on Youtube which also offered free high quality overlays for lighting and showed how to apply them to your project. I found one within the pack that I thought worked well and looked natural, I rotated it to fit it into the top left corner of the video. See the comparison of stills below and a short GIF of the outcome.

Anamorphic Lens Flare

As part of the lens flare over pack I downloaded in the tutorial above there were also a collection of colored ‘anamorphic’ lens flares which I thought would really brighten up my exit sequence and just add an extra element of color. Below is the outcome.

Applying a LUT

When exporting my video I found that the colors were a lot duller and desaturated than they showed in Adobe Premier Preview and that Quicktime player showed a much brighter version than when played on Youtube. I did some Googling to see if anyone else had encountered a similar issue and it turns out that I wasn’t alone. I found a video explaining that this was an issue with Adobe Premiere Pro and they had released a form in the form of a LUT which essentially works like a filter to apply to my whole video and it worked great. Video below explaining the issue and how to resolve it.

Draft Promo Video #3 (Completed Text & Special Effects)

Here is my next exported draft which includes the completed text graphics including the transition animations and the lens overlay effects on the drone video and the outro sequence. Next I need to create my credits sequence.

Week 4 : Location Research

My Kitchen (Change Of Location)

Due to the recent news of going back into level 3 lockdown, I have made the decision to change my location to my kitchen. I decided it would be easier to have a location I am able to access often and at this stage I am unsure when we will be out of lockdown so getting to my location isn’t possible. Although this wasn’t my initial idea, I had originally thought of choosing my kitchen when deciding on a location so I have an idea of what kind of film I would like to create but I will need to further define my idea and do a lot of research to catch up the weeks I have lost focusing on the Hamilton Gardens.

Video Research

Sebastian Mayrs approach to this food reel is very calming and elegant, everything is smooth and flows well with the soothing music. He uses slow motion to capture these elegant movements and highlight the attention to detail and care that goes into creating these foods.

  • Close ups/ Extreme Close Ups
  • Action Shots
  • Slow Motion
  • Blue/ Cyan Hue
  • Soothing Soundtrack
  • Underwater Shots
  • Order (Prep, Cook, Style, Garnish)

Jurek Dytkiewicz’s approach is a lot more upbeat and makes extensive use of stop motion to demonstrate processes like create of eating a sandwich. These rapid transitioning images work well with the beats of the music. He also has some very impressive and almost seamless transitions, that look like they are part of the same sequence making these footage almost look like an illusion, specifically the cutting of the vegetables around 1:40. I imagine this would be very difficult to do and get everything to line up so perfectly but I would be interest in experimenting and giving something similar a go.

  • Stop Motion
  • Fast Past Soundtrack
  • Slow Motion
  • Speed Ramping
  • Camera Movement
  • Transitions
  • Camera Angles

In this film Jurek uses a lot of speed ramping to smoothly ramp up or ramp down the speed of his clips to emphasise the movements. There is also some sound effects added in post production to accompany the action in the shots which can help make the film more immersive and the viewer feel a part of it as it activate another sense.

  • Transitions
  • Speed Ramping
  • Stop Motion/ Video
  • Action Shots
  • Underwater Shots
  • Extreme Close Ups
  • Flow
  • Sound Effects

Sven Siegrist captured a lot of moving liquid throughout his film as due to the unpredictable movements they make upon impact it makes for great slo-motion footage. Sven also demonstrates great use of carrying camera angles and movements into the following shots to create more seamless and flowing transitions.

  • Camera Movement
  • Stop Motion
  • Flying Food
  • Action Shots
  • Close Ups/ Extreme Close Ups
  • Food Textures
  • Timelapse
  • Underwater Shots
  • Transitions

Video Research Reflection

This week I did a lot of research to find the elements that make an effective food reel film, these include high action/movement, using slo-motion, incorporating different filming styles (including stop motion, timelapse) and using camera movement to create seamless transitions to transition between footage that is related. I realise that most of the researched footage above are B-roll sequences which lack narrative/story as they are more commercial/advertisement focused however I would like to use this style but attempt to add a personal underlying narrative to the film.

Shooting Slow Motion

I did a lot of research into how to effectively capture slo-motion footage with my DSLR to still achieve a cinematic effect, as attempting to slow down footage with my normal settings would affect my playback frame rate and make my footage look choppy. To avoid this I needed to increase the frame rate at which my camera recorded at, by default my camera only shows 24fps and 60fps which would only allow me to slow my film to half speed and still achieve a cinematic playback of 24fps. After some digging I found my camera had a extra mode called ‘Variable Frame Rate’ which allowed me to change my fps up to 170 at full HD. Shooting at 170 fps would allow me to slow down my footage down to around 1/7th of normal speed.

Location Textures

Above are some of the textures I took in my location. The textures seen here are a mixture of earthy & raw but also some that are quite fine grained and repetitive. At this point I am unsure about how I can incorporate these textures into my film, but if I do I would like to take a subtle approach.

Location Typography

I decided to take some photos of typography found within my location as reference incase I would like to incorporate text in my film. A common trait you can see in most of these photos is the use of an organic typeface.

#1 Moodboard

I put together a moodboard of images I found online that I could possible use to inspire the scenes I could capture for my film, including displaying foods in action. I also kept in mind the color scheme as its full of natural and earthy colors which I think would help re-enforce the natural and healthy eating aspect of my film.

Further Ideas

Below are some proposed ideas I hope to experiment with throughout this filming process to hopefully achieve my desired results.

  • Immersed within location
  • Bringing food scenes to life
  • Shooting at 170fps
  • Extreme Close Ups/ Close ups
  • Kitchen Establishing Shot
  • Food Textures
  • Action Shots
  • Underwater Shots
  • Transitions
  • Camera Movement/ Angles
  • Stop Motion
  • Timelapse
  • Upbeat Instrumental Soundtrack