Week 5 : Location Proposal

Location Proposal

Where is my location?

I have chosen my kitchen as my location because its somewhere that is important to me in many ways. I love everything about cooking, but the main thing for me is the element of creativity and satisfaction that comes with creating something from scratch. I also recently started experimenting in food photography, which has quickly become a passion of mine so I think this will make a perfect opportunity to get some experience in something I could potentially see myself wanting to do more of in the future.

What are the conceptual ideas informing my work (5 keywords)?

  • Health & Wellbeing
  • Energy
  • Movement
  • Creativity
  • Inspirational
  • Positivity

Type or style of moving image (title sequence, short movie, experimental, a film poem or a documentary).

My film will be experimental with the aim of learning new camera techniques and skills. Mainly focusing on the aspect of slow motion cinematography, I want to create a table top food reel telling a story about my adventures in the kitchen with creating healthy food. I think taking a poetic approach to this could work well with reinforcing my theme.

What do I want to communicate with my moving image?

I am going to produce a film that tells a story in an exaggerative and dramatic manner; the story of creating delicious healthy food in your own kitchen. I want to display this in a fun and exciting way to inspire others to embrace their creative side in the kitchen.

What are the emotions, messages, hidden meanings, ideas, theories that relate to your work?

The main message I want to portray in my film is the natural beauty in the art of food, I also want the hidden meaning to show that healthy and delicious food is not always complicated or difficult to make and that it all stems from simple fresh ingredients.

 How am I planning to compose my moving image (process)? e.g. camera shots / angles, sequencing, filming, stop motion, drawing, tablet and etc.

After doing research in to table top food reels I have decided I am going to experiment with shooting in slow motion (~180fps) which would allow me to slow the film down 7x normal play speed. I think this effect will be much more dramatic and entertaining for the viewers than at normal speed. Shooting slow motion will allow me to capture the finer movements much more clearly in my shots, while retaining a cinematic feel when played back at 24 fps. I am going to experiment with a wide range of shots including close ups, extreme close ups, birds eye view, dolly ect. My main focus will be keeping it primarily close ups not showing the additional surroundings but still giving the viewer the sense that they are fully immersed within my chosen location. I also am going to experiment with using a skater dolly as I think this will come in handy with getting steady movement shots. I am going to get a range of footage showing textures, typography, food preparation, cooking, eating ect. Being that I will be predominantly shooting static objects, experimenting with movement within shots is going to be vital to capture to bring the objects to life. Another technique I wish to explore to bring some of the static content to life is stop motion, to give the impression the objects are moving or meals are making themselves. I really like the effect of transitioning from video to stop motion then back to a video though I think it will be hard to form a seamless transition like I have seen in some examples but I would like to attempt this. I have chosen not to feature someone’s entire body in the film because I think it will help better communicate the idea being close up and the feeling of being immersed in the art of food creation. I do however plan to get shots of someones hands preparing the food, eating food, ect.

How am I planning to use graphic language to communicate my ideas? e.g. textures, type, illustrations, etc.

At this stage I am planning to keep the text and graphics in my film to a minimum and only include them in the intro and outro of my film. However, I may decide to add animated text if I think my footage doesn’t communicate my message clearly. Keeping in mind our film needs to be 5 minutes I may need to add an element such as animated text or motion graphics to keep it interesting but at this stage I am hoping my footage will speak for itself.

Colour grading:

I am going to take a realistic natural approach with colour grading my footage but I think increasing the colour saturation will be important to really make the fresh vibrant colours ‘pop’. However I am also going to experiment with using a blue/ cyan hue to give a subtle sense of calmness which I think will complement the slow motion footage well and ease the chaos of motion in the film.

Use of graphic elements (any patterns / lines / textures / etc)

At this stage I am not sure how additional graphic elements will work with my theme but I think incorporating motion graphics is something I would like to explore as it is a effective way to emphasise what is important in my footage and could add another design element to my film. I think I could incorporate some subtle graphics that relate to cooking that don’t distract from the main subject. Also possibly incorporating some of the textures I have taken with Adobe Capture could be something interesting to explore.

Use of typography:

At this stage I plan to have very minimal text throughout my film as I want my footage of the food to speak for itself and let the audience understand the story through cinematic techniques. I hope to compensate for this lack of typography in my title and credits sequence.

Inspiring Designers / Filmmakers

Cris Bilbao

In this reel I really like the use of black backdrops which contrasts extremely well with the bright colors of the vegetables, makes a nice sharp image thats easy for the viewers eye to follow. I also like her use of underwater shots, I am not sure how they are achieved but I think capturing the submersion in slow motion shows a lot of movement in the water that is often unseen with the naked eye. I also like the use of variable speeds when things are in the air, they are sped up and then slowed right down at the peak right before they begin to fall back down, this allows the viewers a short moment to appreciate the subject of the video.

Jurek Dytkiewicz

I really like Jureks approach to capturing liquids in slow motion as it is such a smooth motion that is often missed by the naked eye and is very satisfying to watch. A lot of the angles used really allow the viewer to immerse themselves into the food as they’re taken from interest angles including a worms eye view with food being drop down and from a ground level view where it appear we are in the pan. Also another good use of varying speeds to highlight mesmerising movements of the food and water.

Anselm Hartmann

I think the director has taken a slightly more simple approach with this video by reducing the amount of action in the clips, this gives the video a more calming effect as its not as chaotic with food flying all over the place. This video also is the first in my analysis that incorporates some human movement as can be seen with the tossing of the flour and kneading the dough., this can help the film become a bit more personal could be helpful to convey my message of creating delicious healthy food being achievable by all.

Moodboard

Below is a moodboard including a series of photographs I took for a previous project. I will use these stills as inspiration for the content and camera angles for my video. The main reason I will use these photographs as inspiration as I know these are scenes I am capable of producing in my own home with the equipment I have. I think bringing scenes like these too life through the use of videography will be effective for the film I’m trying to create.

Slow Motion Test (170fps)

This is the first quick test I did shooting at 170fps. I think by increasing the aperture I will be able to get a slightly clearer result as my aperture was set to 2.8f. I also think shooting at 240fps could be more effective. However my camera can only shoot to 170fps in full HD but I still think it will be beneficial to experiment with both frame rates. Keeping in mind that I want all my footage of the same quality so it maybe best to shoot in one frame rate but I will experiment with this

Timeline Of Completion

The first step I will take during the mid-semester break is to create a detailed storyboard and a list of all the possible shots I could experiment with, this is going to be vital in the planning of my film. Next I will choose some potential audio/soundtracks, its crucial the audio track fits well with my footage so I think working around the audio but not confirming it right away will increase the effect of the overall film. I think experimenting with different shots and angles is going to be the biggest time consumer so realistically I want at least 3-4 weeks filming which leaves me 2 weeks for post-production which I personally think is the amount of time I will need for it not to be a rushed job. Another time consuming factor will be preparing the food, as I’ve done some food photography before I know the amount of time that goes in the preparation and staging so it won’t be easy. After the break I would like to have the majority of my footage ready for post-production, I understand I may need to collect more footage further through this process if I feel something is missing. So setting this goal will allow me to have plenty of time to reshoot if need be.

Below is a proposed timeline for my film:

(Timeline does not include work to do over the break)

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