Week 6 – Media & Type Studies I

Typography Sketches

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Typeface Reflection

What are the main ideas emerging from your visual research (moodboards, photographs of location or drawings)? What do they speak about your location?

Before this project my initial thoughts about my location was that it was a peaceful place to visit to release stress, but as I visited more recently, I found myself reminiscing of my childhood and getting rather nostalgic at how free/careless I used to be. The majority of my research revolves around the ideas of restraint and disconnection as these ideas are what I sometimes feel when comparing the present to my childhood. Research for my moodboard consisted of finding images or illustrations that symbolised these feelings, focusing mainly on restraint and disconnection. This involved exploring ways to symbolise the ideas of being trapped, being pulled under and struggling to fit in etc. In my photographic research, I tried to capture the abundance of young children in the park that do not have a care in the world but are just happy to be where they are in that moment. I also explored the use of perspective to exaggerate the height of the silos to give the sense of them towering over you, making the viewer feel small.

What are the main experimentations you have conducted so far? What are the ideas/concepts emerging from these experimentations?

I have mainly experimented with the use of strictly geometric typefaces, that don’t make use of any organic lines or curves. This is to emphasise the idea of restriction by showing a lack of movement or flow in my typeface. I found my initial experiments to be rather basic and I wanted to find a way to incorporate another one of my ideas. I then started experimenting with the use of alternating weights and spacing within each letter to symbolise the idea of disconnection. I found the combination of these experiments to be very effective as the thick lines further emphasised the spacing and thinner lines within the typeface without compromising its strong and strict appearance. Lastly I experimented with Y-scaling by exaggerating the height of the typeface, I found the type to be a bit overwhelming and less legible but it does effectively reflect aspects of my location.

What are the main characteristics of your typefaces (one or more favourite selections)?

Geometric, balanced and versatile

What are the improvements on the letter structure, skeleton or dressing up you are intended to conduct?

I plan to create a digital versions of my concept typefaces which will effectively make use of grids and scaling. I want to also incorporate some of the textures I have identified in my location by experimenting with using them as the fill for my typeface. I would also like to experiment with opacity within the letters of my typeface to give the impression they are disappearing or appearing.

What are the literal transfers of location identified on your typeface designs? Focus on details and try to explain in-depth decisions.

My location is referred to as a park, but it is actually a rather industrial area, located on the edge of a previous shipping port on the viaduct. Due to this there is quite a lot of concrete around which is rather unusual for a park, so I want to emphasise this and incorporate it in my design. An idea I am going to experiment with is filling my type face with a concrete texture I captured in my location.

What are the abstract and conceptual ideas identified on your typeface designs?\

While developing these typefaces I tried to focus on the concept of restriction, as that was one of the feelings I had identified when analysing my location. To show this I wanted my typeface to display strict uniformity with no use of organic lines and all letterforms adhering to a strict. I found that the bold strong lines in my concepts helped emphasis the spacing and transition to thinner lines in my letters, this helped to communicate another one of my conceptual ideas of disconnection.

How much do you know and can explain about your conceptual idea? Have you done some research about any area (or concept) that you want to investigate that informs your design? What are they or could be?

I did some research about my ideas of ‘restriction’ and ‘disconnection’, which I found are closely related to mental health. This led me to researching ways of symbolising how mental health issues can make people feel and experiment ways to communicate this through my typeface. This led to experimenting with scale as it has a strong relation to the feeling of being overwhelmed, belittled or just insignificant. My research into the idea of disconnection led me to represent it in a very literal way by experimenting with breaking the connection between my letters (kerning) and even within my letterforms with effective use of negative space.

How can any of these conceptual ideas or literal transfers be transported into your publication design and poster design (in the use of layout, materials, colour and structure)?

I think I could experiment with communicating my idea of disconnection, by having my publication lose colour and fade to black and white. Representing a progressive disconnection from reality. This could also be extended to the graphics in my publication slowly becoming more abstract.

360 Degree Panorama

Above is my 360 degrees panorama I took at Silo Park, it required multiple attempts to capture this as I was having issues with the scaffolding walkway not lining up in the final image.

Location Illustrations

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Poster Moodboard

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Publication Ideas

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